Mental game titles keep showing up because coaches are tired of watching an athlete look unstoppable on Tuesday and totally disappear under Friday-night pressure. Culture books are everywhere because talent isn’t the problem—connection is. Leadership books are rising because yelling can create intensity, but it doesn’t create ownership. And the science-heavy training books sit right next to biographies and story-driven reads because coaches are realizing performance lives in two worlds at once: the body you train and the mind you can’t ignore.