The UTA Ambassador Program helps senior student-athletes develop mental performance and leadership skills—and learn how to teach those skills to their teammates.

Through monthly virtual coaching with James Leath and ongoing support, one male and one female senior put what they learn into practice and help their teams grow alongside them.

[Email me at coach@jamesleath.com now to learn about how to bring the program to your school]

Give your athletes the tools to lead.

Coaches ask seniors to step up, set the tone, and lead by example. The Ambassador Program gives them guidance and practice to meet those expectations.

Two juniors or seniors (depending on your program needs) work with me throughout the year. They learn mental performance and leadership skills, apply them to their own experiences, and bring those lessons back to their teams.

The learning starts with two students. Its reach extends to the teammates they support.

The UTA Ambassador Program helps senior student-athletes develop mental performance and leadership skills—and learn how to teach those skills to their teammates.

Through monthly virtual coaching with me and ongoing support, one male and one female senior put what they learn into practice and help their teams grow alongside them.

[Email me now to learn about how to bring the program to your school]

Give your athletes the tools to lead.

Coaches ask seniors to step up, set the tone, and lead by example. The Ambassador Program gives them guidance and practice to meet those expectations.

Two seniors work with me throughout the year. They learn mental performance and leadership skills, apply them to their own experiences, and bring those lessons back to their teams.

The learning starts with two students. Its reach extends to the teammates they support.

Learn it. Practice it. Teach it.

In monthly virtual calls, ambassadors work with me to develop their understanding of mental performance and leadership. These conversations give students space to ask questions, discuss challenges, and connect what they’re learning to their roles on their teams.

Put them into practice.

Leadership develops through everyday actions. Ambassadors apply what they learn in practices, competitions, and conversations with teammates, then reflect on their experiences during coaching calls.

Bring the lessons to the team.

Ambassadors learn how to share these skills with their teammates. Teaching gives them a meaningful opportunity to lead while helping others develop alongside them.

A monthly call. Support throughout the year.

Ambassadors meet virtually with me once a month, making it possible to participate from school or another convenient location.

Between sessions, follow-up calls and email support are available as needed. When questions or leadership challenges come up, students have someone to help them think through their next steps.

A meaningful role for junior or senior athletes.

The Ambassador Program gives seniors a way to contribute beyond their individual performance.

They practice communicating clearly, supporting teammates, and taking responsibility for how they lead. Coaches gain a dedicated avenue for developing student leadership, and teammates gain peers who can share and model the skills they’re learning.

Invest in your student leaders: $1,600 per school, per year

Includes one male and one female senior student-athlete.

The program includes:

• One virtual coaching call per month with James Leath.

• Mental performance and leadership skill development.

• Guidance on applying and teaching the skills to teammates.

• Follow-up calls and email support as needed.

[Email me now to learn about how to bring the program to your school]

Frequently asked questions

Who participates?

Each school selects one male and one female senior student-athlete. These two ambassadors participate in coaching and share what they learn with their teams.

How does coaching take place?

Coaching takes place virtually, with one call each month and follow-up calls or emails as needed.

What do ambassadors do between calls?

Ambassadors put the skills into practice and teach them to their teammates. Their experiences and questions help inform future coaching conversations.

Is this individual development or team development?

Both. The two ambassadors receive direct coaching, then extend that learning to their teams by sharing and modeling the skills.

What does the program cost?

The annual investment is $1,600 per school, covering both ambassadors.

Help your seniors make a lasting contribution.

Give two student-athletes the guidance to grow as leaders—and the opportunity to bring their teammates with them.

[Email me now to learn about how to bring the program to your school]